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In addition to the men's brand, Giorgio Armani Corporation also selected atelier design to implement the latest shop concept for the women's prĂȘt-a-porter collection to be located within the prestigious Bergdorf Goodman luxury specialty store in New York. The concept for the women's shop is very similar to that of the men's, yet accomplishes a lighter, more feminine aesthetic. The women's shop also creates the feeling of intimate, personal space, allowing the customer to enter a relaxed and comfortable shopping atmosphere. The shop is scheduled to open in Spring of 2011.