The Links of London flagship store in New York underwent a transformation reopening for business on November 21, 2009. AD, working with Links of London's in-house design team, added new features that include a focal point charm bar that exposes a palette of varying colours; intense purple and calming blue. The store nods back to the brand's British Heritage; vibrant stag heads, bowler hat lights and jewel toned English fabrics upholster the seating around the store. The overall look is bright and fresh with a full height glass fa├žade.