Mar 15, 2022
Brand Development & Concept Design
Our clients’ brand DNA is the essence of their businesses’ identities. It defines what makes them unique and distinguishable from competitors, giving customers a reason to emotionally connect with and buy from them. For luxury and premium brands, the creation of brand DNA is about reflecting on their heritage and looking inwards: who they are, what they stand for, and how they want to be remembered. It is extremely important for luxury brands to create an image of themselves that endures. When working with a new client, we learn as much as possible about our client’s brand DNA, which ultimately is the key factor in defining the physical shape of the store, the spatial arrangement and flow through all spaces, the selection of materials and finishes, and the overall customer experience within the store.