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Style In Store: Why You Will Want To Move Into Club Monaco

by Marisa Marcantonio

The lower 5th Avenue Club Monaco Flagship at 160 5th Avenue is enhanced by a stay-awhile experience, complete with locally sourced coffee in the Cafe, Strand Bookstore, and fresh flowers by Polux

Sometimes you visit a store so welcoming and captivating,  you want to move in. This is the case with one national retailer who has recently debuted luxe new environments, Club Monaco. The fashion brand fills its flagship and pop-up concept shops with such a well-thought out environment, you can’t help but pay attention, and then feel inclined to ask, “Can I buy this gorgeous gilt side chair?” You can’t buy the furniture now, but who knows, maybe that is the next category for the CM brand. You may have noticed, as I have,  the lush, lifestyle-focused interiors created throughout each and every Club Monaco store. Created by the detail-driven visionary, Senior VP of Global Store Experience, James Mills, each store tells a well thought out story , just like a beautiful home would. Wondering what drives the minds behind the design concepts, I recently got the chance to catch up with Jennifer DiLeonardi, the Senior Director of Store Design at Club Monaco. She shared some behind-the-scenes design intel with me, and provided insight into this modern fashion retailer’s strong interior vision.  Read on to see and hear how the decor focus plays out in the grand lower 5th Avenue location, complete with Strand Book Shop, Polux Flowers, and Coffee Bar, and see the recently opened breezy Southampton beach location. Be inspired and get some great ideas from the stores, where the au courant interiors and hand-picked mix provides something modern and very now.

Flowering branches flank the marble-floored sweeping entry area

In three words, how would you describe the design style of CM stores? And the fashion?

Jennifer DiLeonardi: There is an intentional dichotomy between the environment of our stores and the fashions displayed within them. Store design aesthetics are timeless, local, and aspirational. Club Monaco fashions are contemporary, modern, and inspirational

How was designing the New York City flagship different from doing other CM stores, besides the classic building it is housed in?

Given that the Club Monaco Store Design Team’s Studio is only a few blocks away, Fifth Avenue was literally in our ‘backyard’. We are all essentially New Yorkers that are very familiar with this recently re-discovered neighborhood of ‘the Flat Iron District’ and could react honestly to what we felt that the neighborhood was lacking at the time the team began designing and space-planning our NYC Flagship location. We also wanted to reference the past history of Department Stores and International Specialty Stores on this street and questioned how to tie this into the Concept of our Flagship. New Yorkers love their coffee, and we were on site constantly during pre-design but there were not many options to find a good cup before or after a meeting. Together with the CEO John Mehas we saw the opportunity in a small sliver of space that was absorbed into the floor plan, which used to be the original building’s lobby to turn into an intimate café with street-front access. Once the Coffee Shop was defined we started brainstorming over what other services could our store offer to the customers? We narrowed our focus down to a Book Shop and Flower Shop since these charming, neighborhood fixtures are struggling to survive and rapidly disappearing. Moving forward we are looking to be just as sensitive to our neighbors and neighborhoods as the brand expands, offering different services.

What was important to convey to visitors when they walked in the door? Does each city have a representative look and feel?

A gracious sense of hospitality was what we wanted to convey upon entering 5th Avenue with the vestibule acting as a transitional space between the busy commercial street and the serenity of the residential interior inside. This is a place where one can begin to decompress, start to smell our favorite candle burning, see a well-curated stack of books and shed their bags or umbrella just as you would entering a friend’s home. The staff is very welcoming to our clients, knowing many locals ‘by name‘ as you would expect in a neighborhood boutique. Their genuine generosity is a hallmark of the brand and that can be found country-wide.

How did the concept evolve? You can pick up fresh flowers, a great coffee table book and meet a friend for coffee– why were these various aspects important to the overall experience as a destination?

The Turn of the Century Department Store was not just a concept form an aesthetic point of view, but more of a concept regarding ‘Customer Service’ and servicing the neighborhood. We wanted Fifth Avenue to be a destination where you could spend the day with your family, friends, co-workers and even the occasional dog or two.  Using this concept allows for Club Monaco to also define new ‘shops’ that feature new collaborations or 3rd party vendors in a fun way be it with interesting visual installations or displayed within vintage cases we find in our travels, like the one I bought in London that now houses our vintage collection of scarves, sunglasses, jewelry and handbags! The Café proved to be an instant success with the locals that live in Gramercy (and beyond) who were desperate for a local coffee shop to call their own. Countless people knocked on the glass storefront the nights leading up to the opening day asking when we were opening!? When they found out that it was the next morning, we seriously had women and men dancing in the street to the good news! Immediately upon opening, customers took to beginning their day at Toby’s Estate as if it was a pre-established daily ritual. Walk into the café at any time of the day and there is a line of customers from various fields of work discussing film, art, politics, food….it is an impressive mix of customers that choose to get their coffee at Toby’s! It doesn’t hurt either that the cafe is filled with daylight, fresh flowers, international news and a painting we commissioned by a local artist of the Flat Iron Building that proudly hangs on the wall.

What are some key design elements that you have carried through the stores around the country?

Classic architectural elements like Crown, Panel and Base Moldings set the tone for our stores, internationally. Also, traditional devices such as the concept of ‘thresholds’ intentionally frame specific views and let our clients move from one visual experience to the next, allowing the clothing collections to live in their own environment and not compete with each other as they would in an ‘open-plan’. Local artists, artisans and furniture designers are often approached by our interior designers to personalize the store environments. Just by taking the time and talking to these ‘regional cognoscenti’ usually leads to discovering something we never knew about a place that influences our store designs, or connects us to a community of creatives that continue to help define our stores locally, regionally and Internationally.

What is the allure of shopping in a residential-like retail setting?

Slick, sterile and flashy shopping environments have become the ‘norm’ these days, when it comes to urban retail design for Luxury or High Street Brands. I don’t know many people that want to ‘live’ in those types of places, given that the best compliments that we often receive from our clientele after opening a store is how they just want to ‘move in’! I think it came down to defining a comfortable space that allows people to get lost in the storytelling of both the collections and how they are displayed. We work closely with the Visual Merchandisers to build spaces that foster this sense of exploration and daydreaming, which ties back to how the men’s and women’s fashion directors Caroline and Aaron begin designing their collections with images of nature, interiors, colors, textures… The whole Club Monaco design process sort of comes ‘full-circle’.

What is your favorite part or item in the 5th Ave space?

I would have to say the Conservatory Dressing Room was my favorite space in the store to expose the public to as it used to be hidden in our stock room for years. Sadly, to maintain this structure someone had to put tar on the outside to prevent all the little jewel-like glass blocks from leaking. I can only imagine how wonderful the space must have been with light coming through all those curving pieces of glass! In this dressing room, my favorite item is the extra-large vintage mirror that I personally found in the mud of a Flea Market in the Belgium countryside during a torrential downpour. I was sopping wet and chilled to the bone, but ecstatic with the find! We repaired the frame and had it shipped to New York, where it feels so luxurious to stand in front of on our vintage tailor stand.

From the warm modern light fixtures to vintage display vitrines, to the wheat sheaf-backed gilt chairs, you had a total vision. My favorite piece is the flower artwork by the ladies dressing room– where did you find that? Will any home items eventually be available for sale if enough people clamor for them?

The Ceramic Floral Wall Hanging was actually commissioned by Club Monaco to help define this dressing room as a historical ‘Conservatory’, complimenting the Pressed Botanical Flowers and Elsworth Kelly line drawings. Stacy Cushman, a local ceramic artist worked with us to create this massive bed of flowers, which is the focal point of the entry to this room.

Because we receive so many requests from our clients about purchasing everything from the art, furnishing and décor used in our stores we are looking at the potential of a home collection. Just last month we launched the concept at our Beach Shop in Southampton, NY to great success! That collection is a mix of vintage finds from French Flea Markets, Bazaars and local artisans that we come into contact with while designing our stores. It has been really fun and exhilarating to see where this home collection can take us!

From brass etageres to vintage glass-covered vitrines, the display is curated and edited to tell a seasonal style story

Blond herringbone floors, light rugs and white furniture create a neutral territory for clothes to stand out

Furniture becomes display oriented, with antique scroll-backed chairs playing a starring role alongside a Swedish table that holds sweaters and scarves

The grand Collection dressing room with commanding marble fireplace is evocative of a warm yet sleek white sitting room with shades of grey

Shoes get their own special enclave

A dripping gold pendant light hangs above a round metal ottoman

The latest roll out, Club Monaco Beach Boutique, has set up shop for the summer in Southampton at 68 Main Street.

A crisp white exterior reflects the palette inside, where updated casual weekend dressing is at the ready

Home goods abound, including lightweight cotton throws, beach-appropriate linen throw pillows and napkins. For the beach, straw bags and fedoras beckon.

Woven baskets make for good storage in a home at the beach, while hotel silver and French decorative accents sit alongside stoneware tabletop that provide stylish basics to entertain and give as gifts all summer long. By including an expanded assortment of decorative home accessories, there is a good mix to choose from.

In the men’s section, wide bead board runs horizontally on the walls, a simple metal rack holds men’s linen shirts and blue and white basics, while rush matting warms the painted white floor and a marble and metal table contain stacked accessories. Nautical touches are well done, for they are subtle while sophisticated.

A plethora of straw hats for every mood and outfit is artfully displayed on a hat rack. As far as I’m concerned, you can never have enough hats.

This article was originally posted in VMAN:

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Club Monaco Flagship Becomes The Ultimate Lifestyle Destination

Check out the super chic library inside the flagship shop.

Entering the New York flagship Club Monaco in the Flatiron District feels more like hanging out in the clean, well-appointed home of your coolest, chicest friend 
than shopping in a store of any stripe. You’ll want to move right in and claim the graceful feminine aesthetic as your own.

Stepping into the main space, there are trees in full bloom and walls lined with
the store’s crisp, monochromatic fall line. Kettle-size Baies Noire candles from Diptyque lit throughout almost dare you to try to leave. Turn a corner and find yourself in a cozy library with bookshelves stocked with tomes heavy on style and design begging to be browsed. Then, peek into the next room and hear a coffee grinder hum while people chatter over cappuccinos.

The Fifth Avenue store, launched in November, aims to represent the evolving direction of the nearly 30-year-old brand by transforming it from a traditional retailer stocked with its signature black-and-white collections into a lifestyle destination — a curated shopping experience, if you will.

There’s are outposts of Brooklyn-favorite Toby’s Estate Coffee and bookstore mecca the Strand, which hosts events with author- stars like Mindy Kaling and Andy Cohen.

“We wanted to create an area you want to hang out in,” says Caroline Belhumeur, the store’s SVP of women’s design.

That cross-retail experience was born a few years ago online at Club Monaco’s blog Culture Club, which seeks to reveal connections between food, music, art, travel, fashion, photography and the clothes they inspire. How the vision rolls out to other shops depends on those locations.

Step inside the luxurious shoe salon.

The Soho store features works by local artists that Belhumeur says “nod to the environment.” The Southampton outpost, which opened this summer, spotlights flea market housewares.

Collaborations with outside designers abound as well. Cur- rent and upcoming capsule collections include Jane Mayle, Anna Sheffield, Seaworthy and Grenson.

“They’re all things we feel fit in and give our customer a more interesting shopping experience,” Belhumeur says. “Sometimes they know them, sometimes they’re discov- ering new things. It’s exciting.”

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Roberto Cavalli Hosts First Ladies Of Fashion, Philanthropy, Sports & Entertainment At Roberto Cavalli Bal Harbour

Angela Birdman & Andreea Baclea

Miami, FL – October 11, 2017 – Roberto Cavalli Bal Harbour Shops hosted a line up from E! WAGS, VHI Baller Wives, and Miami Philanthropists joining together with Haute Living and Nicole Shelley Inc. for a feel good event benefitting back to eight major charitable organizations across South Florida and New York. 90 Fashion fashion forward and philanthropic guests attended the luxe evening catered by Two Italian Boys, with cocktails crafted by D’usse, Strega Liquor, Justin Vineyards Wineryand refreshment by Voss Water. The evening capped off with a presentation of awards – a five-foot tall custom built Roberto Cavalli Trophy, presented to the #1 fundraiser of the evening – After School All Stars who raised four times the amount of funds, spearheaded by Angela Birdman and Andreea Baclea; with One Thousand Museum presenting a special four person one on one afternoon with developer Louis Birdman presented to the number one individual of the evening. Keeping the charitable spirit alive – Roberto Cavalli Bal Harbour Shops has extended their offer to all friends and family of the hostesses and national community through the end of Sunday, October 15th. Visitors or callers to the store are to reference the charity of choice they wish to register under, for 10% savings in any purchase, and a 10% check cut to the respective charity.

April Donelson, Jillian Posner, & Jessica Anderson

April Donelson & Jillian Posner

April Donelson

April Donelson & Nicole Shelley

Andreea Baclea, Angela Birdman, Nicole Shelley, Aja Crowder, Ashley Wheeler, April Donelson & Jillian Posner

Julie Burstein, Angela Birdman, Andreea Baclea, April Donelson, & Natalia Sol

Aja Crowder, Angela Birdman, Andreea Baclea, Ashley Wheeler & Kijafa Vick

Angela Birdman, Andreea Baclea & April Donelson

Aja Crowder, Kijafa Vick, & Ashley Wheeler

Aja Crowder & Ashley Wheeler

Alla Farberov & April Donelson

Kijafa Vick & April Donelson

Kijafa Vick

Ashley Moore, Aja Crowder, Kijafa Vick, & Ashley Wheeler

Stefano Corradi, Gina Ursi, Alla Farberov, & April Donelson

Lily Lazaro, Angela Birdman, & Andreea Baclea

Judith Hoffman & Alan Araujo

Maya Ezratti, Nathalie Fernandez, & Diana Arce

Leo Davalos & Pedro Maal

Yvonne Rosemeier

Ashley Wheeler

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Roberto Cavalli Reopens The Newly Renovated Madison Avenue Boutique

Roberto Cavalli is pleased to announce the reopening of the New York flagship boutique on Madison Avenue. The newly renovated 3,500 square foot store embodies the elegant style of the Maison and illustrates Cavalli’s ‘Fashion Global Store’ concept.

Each area of the Madison Avenue boutique was designed to emphasize the collection that it will showcase. The boutique will feature women’s and men’s prêt-à-porter collections, accessories, eyewear, watches and intimates collections.

The ground floor is dedicated to menswear and accessories including: handbags, small leather goods, belts, eyewear, jewelry and watches. The first floor will contain womenswear, eveningwear, shoes, and intimates.

Signature elegant Cavalli elements are represented in the décor of the boutique using the finest materials, many of which are produced in Italy exclusively for Roberto Cavalli.The exterior of the building will feature Damasco patterned glass that is illuminated from within.

The interior is decorated with dark brown quartzite flooring mixed with crystal dust. Stone is utilized throughout and the area which houses the shoes on the first floor is accented with walnut parquet mosaic floor inlays, surrounded by brass, silver and glass edging.

Walls of dark brown and ivory stucco are highlighted with gold tones. Backlit crystal displays are illuminated and set into the walls. Armchairs and ottomans upholstered in dark brown aged leather and python printed leather compliment the brown pony rugs that complete the boutique.

To celebrate reopening of the Madison Avenue boutique, Roberto Cavalli will be hosting a cocktail event in honor of Casita Maria Fiesta! 2011on October 11th. Casita Maria, the first charitable institution established to serve Hispanics in NYC, will honor Mr. Cavalli by presenting him with the Gold Medal of Honor, for his many achievements in fashion and philanthropic contributions, at the Fiesta! 2011 Gala on November 4th. Casita Maria has been serving the communities of South Bronx and East Harlem for over 75 years. The organization strives to improve the lives of children, adults and families by presenting educational opportunities including afterschool programs, art exhibitions and live arts performances.

711 Madison Ave
New York, NY 10065
Tel. +1 212 7557722

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Cremieux To Open Third U.s. Store At Hudson Yards

French luxury menswear brand Crémieux will open its third U.S. store this Friday at Hudson Yards in New York City.

The 800 square-foot Hudson Yards flagship boutique will feature monthly events centered around collaborations with like-minded brands, influencers, artists and artisans; such as Maison Marcel, a French Vineyard who will be featured at the store’s opening event. The store will also feature core styles such as suiting, knits, and accessories along with new styles exclusively designed for the flagship location.

Founded in 1976 in St-Tropez by Daniel Crémieux, the contemporary French brand highlights preppy trends seen on the French Rivera while mastering European tailoring, craftsmanship and sophistication for men around the world.

The son of Daniel Crémieux, Stéphane, now CEO of the company, first brought Crémieux to New York City, opening on 166 Mercer Street and is now relocating the SoHo space to Hudson Yards. The upcoming opening adds to the list of prestigious retail spaces where Crémieux resides in such as Palm Beach, Florida and Southampton, New York, among others in Europe and China. Standing alongside prestigious retailers, the boutique is deemed to set the tone for Crémieux as an elite and luxury menswear retailer in the States.

“It’s a real pride for our family to continue to share our love of beautiful fabrics and fashion in the most artisanal and honest way possible,” said Stéphane Crémieux. “From the beginning, my father Daniel Crémieux has shown his passion for detail and quality. Now, his passion has become a trademark of the brand; while uncompromisable quality remains the most important aspect of Crémieux. He’s still fond of saying: There is not future without the past.”

Editor’s Note: Photos are of the brand’s Palm Beach store.

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Temple St. Clair Opens Saks Fifth Avenue Boutique

The shop offers a range of limited edition and one-of-a-kind high pieces along with the brand’s variety of fine jewelry, including Temple St. Cair rock crystal amulets and Celestial and Tree of Life collections.

In homage to the boutique’s original Florence, Italy flagship, the new location is decorated with Florentine chairs and an Italian marble table. In addition, the store includes a library wall inspired by the designer’s studio in New York’s SoHo neighborhood, carrying the brand’s original coffee table books as well as books on art, astronomy and mythology.

The shop also features a digital window which displays a view into the brand’s Florence store.

Founded in 1986, the brand’s namesake designer Temple St. Clair grew up in Virginia and lived in Florence from the ages of 19 to 30, where she studied Italian literature and language. Her jewelry designs are frequently inspired by myths and classic literature, and often retail between $1,000 and $25,000.

In the same year the brand was established, Temple St. Clair became the first fine jeweler to be represented and carried by Barneys New York. The brand is sold throughout North America, Europe and Japan.

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David Webb Opens Shop At The Newly Unveiled Jewelry Floor At Saks Fifth Avenue

Posted in Atelier DesignDavid WebbJewelry & WatchesUnited States |

David Webb, The Quintessential American Jeweler, opened a new shop at the newly jewelry floor at Saks Fifth Avenue, New York.

Atelier Design is the Architectural and Design firm who has worked on the project.

Atelier Design is a full-service architecture and interior design firm that creates environments for a wide range of retail, commercial, and residential clients in the U.S. and abroad.

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Marni Opens New Flagship Store In New York

Marni has a new address in New York. The Italian luxury fashion label has opened a shop at 822 Madison Avenue. The store, which spans over 308 square meters (3315 square feet), includes two floors which feature women’s ready-to-wear, jewelry and accessories.

Handbags are displayed on concrete shelves, while small leather goods are showcased on a suspended marble display.

Visitors familiar with the other Marni boutiques will instantly recognize the wave-style steel rails on which the clothing is arranges — a feature present in all of Marni’s shops around the world.Visitors familiar with the other Marni boutiques will instantly recognize the wave-style steel rails on which the clothing is arranges — a feature present in all of Marni’s shops around the world.

This is Marni’s third store in New York City: the label also operates a shop in Soho and the Meatpacking District. Marni added in a statement that it has a “busy program of openings scheduled for 2018, which began with the inauguration of the boutique in Florence and which will continue in Rome and Paris”.

Photos: courtesy of Marni

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Dior Splashed Its Monogram All Over Bergdorf Goodman To Celebrate A New Customization Service

The first seriously brisk evening in New York did little to sway guests from swinging by Bergdorf Goodman, where Dior took over in celebration of its bespoke handbag shop’s first week in business. Creative director Maria Grazia Chiuri attended alongside friends, clients, and admirers of the brand for a late evening of cocktails, canapés, and, of course, shopping.

Upon arrival, guests shed coats and warmed up to light bites and musical stylings by the Dior-clad DJ Mona Matsuoka. The shop, sleekly designed by Dimore Studio, draws inspiration from those zodiac and tarot motifs beloved by Chiuri. With accessories cleanly displayed from floor to ceiling, there’s an “astrological room” outfitted with Moroccan poufs, a cylindrical Hans-Agne Jakobsson chandelier, and brass accents that filled the room with an ochre glow. Dior-branded visual installations could be found through the Fifth Avenue flagship.

Guests sipped hibiscus tea (or, for something more festive, Moët Champagne) and flipped through the Cara Delevingne-emblazoned 28th issue of Dior Magazine, complete with everything from brand musings and mantras (“Be Dior. Be Free. Be Cara!”) to Mats Gustafson’s brilliant illustrations of the Dior Autumn-Winter 2019-2020 collection.

Those looking to leave with some goodies could shop the Cruise 2020 Collection, its camouflage prints were launched exclusively with Bergdorf for the store opening. Dior’s signature customization service, ABCDior, provided ample entertainment for guests who wished to see their name inscribed on their favorite handbag or sneakers—BG being the only U.S. store where backpacks and bag straps can be customized.

Notables swirled in sporting their brand favorites, from Eiza González (in a Cruise 2020 printed silk top and pant) to Sharp Objects’s Sophia Lillis (pairing a Fall/Winter 2019 black knit bodysuit with an embroidered saddle bag).

Photo: Angela Pham /

Linda Fargo, Charlotte Groeneveld, Maria Grazia Chiuri, and Darcy Penick

Photo: Angela Pham /

Alexandra Richards and Linda Fargo

Photo: Angela Pham /

Linda Fargo, Renaud de Lesquen, and Valerie Leon

Photo: Angela Pham /

Handbag boutique designed by Dimore Studio

Photo: Angela Pham /

TK Wonder and Cipriana Quann

Photo: Angela Pham /

Darcy Penick

Photo: Angela Pham /

Dior Cruise Collection 2020 on display

Photo: Angela Pham /

Mona Matsuoka

Photo: Angela Pham /

Dior Installations visible through the windows

Photo: Angela Pham /

Kat Graham

Photo: Angela Pham /

Victoria Lee

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Moncler Opens New Flagship Store In Los Angeles

The Italian luxury brand now has a new home in Beverly Hills.


Moncler has relocated its Los Angeles boutique to a new design space on Rodeo Drive. The flagship, which officially opened on Thursday, spans over two levels – a massive selling area designed to showcase the brand’s best, and provide customers with a personal shopping experience.

The boutique’s design marries Moncler’s distinctive mountain-inspired heritage with a vibrant LA aesthetic, warming up the space. Pinewood and ivory and grey stone, alongside mirrored surfaces and black metal give the store a sleek, contemporary feel.

The pièce de resistance, however, is the helical concrete and stone staircase in the center of the store. Customers can head from the first floor, featuring a wide array of Moncler’s collections, – including Moncler Grenoble and Moncler Genius – up to the second, where they will be met with areas for private appointments and access to a rooftop overlooking the celebrated and luxe LA neighborhood.

In celebration of the grand opening, the house has partnered with LA-based artist Steven Harrington, hailed as the leader of the contemporary Californian psychedelic-pop aesthetic. Infusing the spirited mountain character of the brand with his laid-back LA vibe, Harrington created a limited-edition art-toy known as the Pupazzo.

At the opening party, the Pupazzo toys were displayed throughout the store with one oversized Moncler Pupazzo, which will inhabit the first floor of the store, and Harrington’s signature Palm Tree character displayed in the windows. DJ Amrit Sidhu kicked off the night as guests enjoyed bites from LA staple food truck Kogi BBQ Taco.

Attendees included Tik Tok star Bella Poarch, Collin Ford, Ganna Bogdan, Kerwin Frost, Kiernan Shipka, Maddie Ziegler, Maria Isabel, Nausheen Shah, Paris Brosnan, Shaun White and others.

Harrington’s Moncler Pupazzo will also feature on, where new content will be unveiled and guests will have the opportunity to win the art-toy.

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